furnishing store Trends, Market Analysis, Customer Preferences, and Product Offerings

1. Market Size and Growth

The global furniture and home furnishing store market size is estimated at USD 539.72 billion in 2025 and is expected to reach USD 661.40 billion by 2030, growing at a CAGR of 4.15% during the forecast period (2025-2030) . The home furnishing store market is expected to grow at a CAGR of 9.0% from 2024 to 2030, reaching USD 1703.9 billion by 2030 .

2. Customer Preferences

- Sustainability: There is a strong preference for more sustainable products. For instance, 39% of respondents look to buy energy-efficient items, and 34% look to buy products with minimal or recycled packaging. However, most consumers are not willing to pay more than 10% extra for products that align with their sustainability preferences .

- Online Shopping: Despite the majority favoring in-store purchases, more respondents prefer to find inspiration for how they furnish their home digitally, with home improvement shows (48%) and home decor websites and blogs (47%) more popular than in-store browsing (40%). Social media (48%) reigns supreme in product discovery .

- Product Categories: 66% of respondents bought bedroom essentials online, followed by home decor at 56% and storage solutions with 49%. Online marketplaces and big-box store websites are the favored choice for purchasing (54%), with most consumers opting to buy mid-priced items ($100 to $499) from these channels .

3. Product Offerings

- Home Furniture: The largest category among all home furnishing products, with a market revenue exceeding USD 480 billion in 2023. Growing urbanization is expected to be a key driver for market growth over the forecast period .

- Home Textiles: Expected to grow at a CAGR of 9.6% from 2024 to 2030, driven by consumers' ever-evolving aesthetics. There is a high emphasis on comfort and quality, with a growing demand for products promoting better sleep and comfort, such as hypoallergenic bedding .

- Wall Decor: Expected to grow at a CAGR of over 8% from 2024 to 2030. Consumers increasingly seek personalized wall decor items that reflect their styles and preferences. The rise of e-commerce platforms has transformed the way consumers purchase wall decor, providing convenience and a wider selection of products .

4. Regional Insights

- North America: The largest home furnishing market, with a market revenue of USD 350 billion in 2023, and is expected to grow at a CAGR of 8.4% from 2024 to 2030. The pandemic has shifted consumer focus towards home environments, with many investing in home improvements and furnishings to create comfortable and functional living spaces .

- Asia Pacific: Expected to remain the fastest-growing market for home furnishing over the forecast period, with a CAGR of 9.8%. Growing urbanization and increasing disposable incomes are key drivers for market growth in the region .

5. Key Home Furnishing Companies

The following are the leading companies in the home furnishing market:

- Wayfair Inc

- IKEA

- Ashley Furniture Industries Inc.

- RH (Restoration Hardware)

- Williams-Sonoma, Inc.

- La-Z-Boy Inc.

- Raymour & Flanigan

- American Signature

- Oppein Home Group Inc.

- Jason Furniture (Hangzhou) Co., Ltd

- Steelcase Inc.

6. Omnichannel Shopping Habits

- In-Store and Online Integration: 48% of consumers prefer to purchase home furnishings in-store, while 28% favor online shopping and 24% have no preference. Despite the majority favoring in-store purchases, more respondents prefer to find inspiration for how they furnish their home digitally .

- Buy Online, Pick Up In-Store (BOPIS): This service remains a favorite of shoppers and can trigger additional in-store conversions, especially for the home furnishings segment .

Conclusion

The home furnishing store market is growing, driven by increasing urbanization, rising disposable incomes, and a shift towards sustainability. Consumers are increasingly looking for sustainable, high-quality, and personalized products. Retailers must adapt to these changing preferences by offering a seamless omnichannel experience, providing detailed product information, and emphasizing sustainability in their product offerings.